Travel affiliates often generate booking intent on Facebook, but the final purchase may happen later in Safari or Chrome. Learn how Facebook’s in-app browser can affect cookies, attribution, and travel commissions — and how LinkDirect helps reduce the risk.
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Facebook’s in-app browser can store affiliate cookies in a separate environment from Safari or Chrome. Learn why this can lead to lost commissions and how LinkDirect helps affiliates reduce attribution risk from Facebook traffic.
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Facebook’s in-app browser can separate the original affiliate click from the browser in which the customer later completes a purchase. Learn how this affects cookies and attribution, and how LinkDirect helps route supported Facebook traffic toward external browsers.
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