Paste your destination
Use the complete landing page, product, signup, booking or affiliate URL you want visitors to reach.
Free UTM builder
Build clean UTM campaign links for free.
Add consistent campaign parameters to any URL, preview the final tracking link instantly, and make your traffic easier to understand in Google Analytics and other analytics platforms.
UTM campaign builder
URL + campaign parameters → trackable link
Quick presets
No account requiredRuns in your browserOriginal URL preserved
01
Create a trackable campaign URL in seconds.
Start with the page you want to promote, describe the traffic source and campaign, then copy a correctly formatted URL without assembling query parameters by hand.
Add campaign context
Set the source, medium and campaign name. Use a preset or enter the naming convention your team already follows.
Copy or shorten the result
Use the tagged URL directly or send it to LinkDirect to create a cleaner smart short link with click analytics.
02
Accurate campaign URLs without spreadsheet formulas.
Keep naming consistent
Reusable presets help teams avoid variations such as paid-social, paid_social and Paid Social splitting one channel into separate reports.
Preserve every parameter
Existing query parameters and URL fragments remain intact while UTM values are added or updated safely.
Turn tracking links into smart links
Move the finished URL into LinkDirect to shorten it, measure clicks and use browser-aware handoff routing.
03
Built for the campaigns teams run every day.
Use one clear UTM structure across paid, organic, partner and offline traffic so every click arrives with useful campaign context.
Paid social
Separate Facebook, Instagram and other paid social campaigns by source, medium, creative and audience.
Email and newsletters
Measure newsletter editions, automated sequences, buttons and individual content placements.
Affiliate and creator links
Keep affiliate destinations intact while adding campaign labels for partners, placements and promotions.
QR and offline campaigns
Connect posters, print, events, packaging and QR scans with the same analytics workflow as online traffic.
04
What each UTM parameter means.
Use source, medium and campaign on every tracked URL. Add the optional parameters when you need a more detailed breakdown.
utm_sourceRequiredThe platform, publisher or source sending traffic.
facebookutm_mediumRequiredThe marketing channel or traffic type.
paid_socialutm_campaignRequiredThe campaign, launch or promotion name.
summer_saleutm_termOptionalKeyword, audience or targeting detail.
family_travelutm_contentOptionalCreative, button or placement variant.
video_aAdvanced fieldsOptionalCampaign ID, source platform, creative format and marketing tactic for richer GA4 reporting.
prospectingFree UTM builder FAQ
What is a UTM link?
A UTM link is a regular destination URL with campaign parameters added to it. Analytics tools use those parameters to identify where traffic came from and which campaign generated the visit.
Which UTM parameters are required?
For useful reporting, use utm_source, utm_medium and utm_campaign on every campaign URL. Term, content and the advanced GA4 parameters are optional.
Does adding UTM parameters change my destination?
No. The page, path, existing query parameters and fragment remain the same. The builder only adds or updates campaign parameters.
Are UTM values case-sensitive?
Analytics tools can treat facebook, Facebook and FACEBOOK as separate values. Use lowercase names and one consistent convention wherever possible.
Can I use these links with Google Analytics 4?
Yes. The builder includes the standard campaign parameters used by GA4 plus optional campaign ID, source platform, creative format and marketing tactic fields.
Can I shorten the generated UTM URL?
Yes. Choose Shorten with LinkDirect and the completed URL will be moved into the free smart URL shortener, where Turnstile and the free usage limit apply.
Turn your campaign URL into a smart short link.
Keep the UTM structure you just created, shorten the long destination and add browser-aware handoff routing with LinkDirect.